Fashion ecommerce
Type
Since 1992
Legacy
Live
Status
Company timeline
Oligarcy Software and Creative Services
Frontend Engineer · 2014 — 2018 · India
Started my career building client websites and digital experiences — fashion, creative studios, institutes, and executive search brands.
Technologies I used
- HTML
- CSS
- JavaScript
- jQuery
- WordPress
- Shopify
- Responsive design
Products & sites from this role
- Latha PuttannaThis case studyWebsite
- SeekojiCase studyWebsite
- China India InstituteCase studyWebsite
- AnuParthaCase studyWebsite
01
Overview
Latha Puttanna brings artisan textiles and designer fashion online — sarees, bridal, and ready-to-wear with a strong brand story. I worked on the frontend/commerce experience while at Oligarcy Software and Creative Services.
02
The Problem
- Heritage fashion brands need ecommerce that feels as considered as the garments.
- Complex catalogs (occasion, bridal, menswear, kids) require clear navigation.
- Brand storytelling must coexist with conversion-focused shopping flows.
03
The Solution
- Structured collections and shopping paths for women, men, kids, and weddings.
- A storefront that highlights craft, media features, and customer proof.
- Responsive commerce UI tuned for browse-and-buy behavior.
04
Architecture
- Shopify-based commerce with custom theming and content sections.
- Catalog IA around occasion, garment type, and brand story pages.
05
Engineering Decisions
Brand + shop together
Story pages and product collections reinforce each other instead of competing.
06
Challenges
Catalog complexity
Fashion taxonomies get deep quickly. Navigation had to stay elegant under load.
07
Lessons Learned
- Luxury ecommerce is half merchandising, half interface calm.
- Clear taxonomy beats decorative navigation every time.
08
Tech Stack
Commerce
- Shopify
- Liquid
- Ecommerce UX
Frontend
- HTML
- CSS
- JavaScript
09
Screenshots
Latha Puttanna · Dashboard
Latha Puttanna · Detail view
Next case study
Seekoji